SignOfStrength
STRENGTH IS WHAT YOU MAKE IT.
It’s not just the physical. It’s not just heavier weights or faster mile splits. Strength isn’t the goal, but rather the chase itself. It’s the day-in, day-out grind, the pursuit of something better. Strength comes in many forms; it’s an attitude, a mindset, and an unrelenting dedication to growth - no matter what you’re chasing.
This summer, we’re tapping into our local community, highlighting four athletes with unique perspectives on strength beyond their passions for physical fitness. They embody the Better Than Yesterday ethos, striving towards constant improvement in every aspect of their lives.
“STRENGTH IS SOMETHING THAT LASTS, SOMETHING THAT’S DURABLE — SOMETHING YOU CAN COUNT ON.”
The Athletes
Anwar
Isaacs
Father, barber, endurance athlete.
After a successful career in brand marketing, Anwar Isaacs found himself craving community. His pursuit of excellence led the dedicated triathlete to lean into a childhood passion and realize his true calling - bringing people together.
Michael
Chernow
Father, entrepreneur, hybrid athlete.
Everyone loves a comeback. Michael Chernow’s story is one of perseverance and triumph, and involves overcoming tremendous obstacles to become one of New York’s most renowned health and wellness entrepreneurs.
Bradley
Gifford
Founder, community builder, hybrid athlete.
A lifelong athlete, Bradley Gifford was always looking for an edge. When he left the playing field, he knew that athletics and wellness were powerful tools to foster community, and that’s exactly what he’s built his business on.
Scott
Hickenlooper
Brand builder, photographer, ultra runner.
When he’s not bringing creative ideas to life, Utah native Scott Hickenlooper is seeking out challenges, going the distance and tackling the toughest trails along his meteoric rise as a decorated ultramarathoner.
“IF WE COMMIT TO GETTING BACK UP, WE COME BACK STRONGER.”