TRAINING & MINDSET
MASTERCLASS

You, better  — train, learn, grow, connect.
Tomorrow starts today.

Ten Thousand
Better Than Yesterday
New York, NY

09.26.24 - 09.29.24

BTY NYC is a immersive, one-of-kind training and mindset masterclass for those looking to level-up their fitness and life. Each morning, you'll kit up for a full day of epic adventure—from training sessions and talks with industry thought leaders to curated dining experiences and dynamic recovery sessions. Throughout the weekend, you'll be challenged both physically and mentally, coming out the other side with a renewed sense of purpose to become Better Than Yesterday. Attendees will receive four exclusive Ten Thousand training kits, a $600 retail value.

Presented in collaboration with Ten Thousand athlete Brian Mazza, powered by his HPLT event series.

DAY ONE

THURSDAY / 9.26.24

CALL TIME

5:30pm @ The Osprey,

60 Furman St, Brooklyn, NY 11201

5:30 - 6:00 pmWeekend Kick Off and Welcome
6:00 pmOpening Remarks - Keith Nowak, Brian Mazza, and Dan Churchill
7:45 pmClosing Remarks
8:00 pmBTY NYC Gear Distribution and Dinner Wraps

NOTES:

  • You will receive all of your BTY NYC gear for the weekend at the
 end of the event.
  • The Osprey is providing a pre-fixed meal with options.

DAY TWO

FRIDAY / 9.27.24

CALL TIME

5:30am @ Arlo Soho

​​231 Hudson St, New York, NY 10013

5:30 amMeet @ the Arlo Soho
5:45 - 6:00 amTeam Ruck to Little Island
6:00 - 7:15 amRUN STRONG @ Little Island
7:15 - 8:00 amTeam Ruck to Ten Thousand HQ
8:00 - 8:45 amTeam Breakfast @ Ten Thousand HQ
9:00 - 10:00 amKeynote Speaker: Dr. Jamie Scher - Nutrition + Well Being
10:00 - 11:00 amKeynote Speaker: Sahil Bloom - Building Wealth
11:00 - 11:45 amKeynote Speaker: Sean Light - Why Bodies Break
11:45 - 12:30 pmTeam Lunch @ Ten Thousand HQ
12:30 - 1:15 pmTeam Ruck to Meatpacking Athletic (MPA)
1:30 - 2:15 pmWORK @ Meatpacking Athletic led by Jess Lay
2:15 - 2:45 pmMobility @ Meatpacking Athletic led by Megan Plancher
3:00 - 3:15 pmTravel to Therabody Reset
3:30 - 5:00 pmRecovery @ Therabody Reset
5:30 - 7:30 pmTeam Dinner TBD

NOTES:

  • Once you leave from the Arlo Soho at 5:45am, please note that you will be out for the entire day. Pack appropriately based on the day’s agenda.
  • Breakfast and lunch will be catered at Ten Thousand HQ.
  • Unless you are staying at the Arlo Soho, you are responsible for your travel from dinner back to your respective lodging.

DAY THREE

SATURDAY / 9.28.24

CALL TIME

6:30am @ Arlo Soho

​​231 Hudson St, New York, NY 10013

5:30 amMeet @ the Arlo Soho
6:45 - 8:00 amEndurance Run led by Iron Cowboy
8:15 - 9:00 amTeam Breakfast at Life Time Atlantic Ave
9:00 - 11:15 am

Master Classes led by Life Time

  • Alpha Technique w/ Jared Graybeal
  • KB Technique w/ Emiliano Tramontozzi
  • Mobility Session
11:30 - 12:00 pmTeam Lunch @ Life Time
12:00 - 1:30 pmKeynote Speaker: Iron Cowboy - Audacious Goals
1:30 - 2:30 pmALPHA w/ Jared Graybeal
3:00 - 4:00 pmRecovery @ Life Time
4:15 - 5:00 pmKeynote Speaker: Jay Ross
5:15 - 5:45 pmTravel to Dinner
6:00 - 8:00 pmTeam Dinner

NOTES:

  • Once you leave from the Arlo Soho at 6:30am, please note that you will be out for the entire day. Pack appropriately based on the day’s agenda.
  • You will have access to shower and change at Life Time.
  • Breakfast and lunch will be catered at Life Time.
  • Unless you are staying at the Arlo Soho, you are responsible for your travel from dinner back to your respective lodging. 

DAY FOUR

SUNDAY / 9.29.24

CALL TIME

6:00am @ Arlo Soho

​​231 Hudson St, New York, NY 10013

6:30 amMeet @ the Arlo Soho
6:45 - 7:30 amTeam Ruck to East River Track, led by Sam Tooley
7:30 - 8:15 amSPEED WORK led by Sam Tooley
8:30 amClosing Remarks, Team Breakfast