ROKA was founded in 2011 to redefine the standard of performance design. Combining the power of premium materials, radical engineering, and cutting-edge technology, they create tools that elevate performance for any athlete, anywhere. Over the years, they’ve partnered with a diverse team of elite endurance athletes, gleaning valuable insights from thousands of hours of testing, training, and competing. They’ve been a part of three Olympic gold medal wins, multiple Tour de France stage wins, over 30 world titles, and hundreds of podium finishes across a variety of sports - from the IRONMAN in triathlon to the grueling Dakar Rally off-road race.

This pedigree of testing and utilizing athlete feedback to inform purpose-built product design is one we share at Ten Thousand. In that spirit, we’re thrilled to announce our very first collaboration with ROKA, which includes a custom version of their SR-1x performance sunglasses and our Distance Shirt and Short Edition with custom co-branded graphics.